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What we do How it works Who we work with FAQ Book a discovery call

We turn cold pipeline into booked sales conversations.

WhiteLine builds and runs the outbound system behind your calendar — research, messaging, outreach, and qualification — so your team spends its time selling, not prospecting.

Book a discovery call See how it works

Managed outbound & appointment setting for B2B teams — not a lead list, not a LinkedIn bot.

Prospects Researched Contacted Qualified Booked meeting
Every step before the meeting is ours. The meeting itself is yours.

Outbound breaks in the same three places

Most teams don't fail because the idea of outbound is wrong. They fail because one of these is missing.

Hiring is slow and expensive

Recruiting, training, and ramping an in-house SDR takes months and a full salary — before the first meeting is booked.

DIY outbound lacks a system

Sending emails from a founder's inbox produces a short spike, then silence. Without ICP discipline, clean data, and iteration, outbound stalls out.

Reps need conversations, not lists

A spreadsheet of two thousand contacts isn't pipeline. Your closers need qualified, ready-to-talk prospects showing up on the calendar.

One system, two sides of the table

We run everything that happens before a prospect says yes to a meeting. Your team runs everything that happens after.

What WhiteLine runs

  • ICP & segment refinement
  • Offer & messaging refinement
  • Data research & enrichment
  • List QA & campaign prep
  • Outreach across channels
  • Reply handling & qualification
  • Meeting booking
  • Reporting & optimization

What stays with your team

  • The sales call
  • The demo
  • The proposal
  • Negotiation
  • Closing
  • Contract & payment

How an engagement runs

Five steps, in order, from a defined ICP to a reported meeting.

01

Define your ICP

We map the accounts and buyer roles worth pursuing, based on who your best customers already are.

02

Build & validate the data

We research, enrich, and QA a target list before a single message goes out.

03

Launch controlled outbound

Multi-channel outreach — email, LinkedIn, and calling where it fits — goes live in small, monitored batches.

04

Qualify the interest

Every reply is triaged and qualified against your criteria before it reaches your calendar.

05

Book & report

Qualified meetings land directly on your calendar, with regular reporting on what's working and what we're changing.

Built for lean B2B sales teams

We work best with 11–50 person companies selling a solution with an ACV of $3,500 or more, on a one- to two-month sales cycle — where an owner or senior leader still closes deals and the real bottleneck is pipeline, not sales capacity.

Ecosystem tools

Platform & ecosystem products

Tools and services built around established platforms — for example, the Microsoft ecosystem — sold to the businesses that run on them.

Facility management

Facility & property services

Providers selling recurring facility services into commercial buildings, portfolios, and property operators.

Construction

Construction & commercial contractors

Contractors and suppliers pursuing commercial projects that start with a warm introduction, not a bid portal.

These are our current focus, not the limit of who we take on — if your sales bottleneck matches the profile above, it's worth a conversation.

Why teams choose a managed system over building in-house

Every route to pipeline has a real cost. Here's how they compare, honestly.

  DIY outbound In-house SDR hire Managed system
Time to first outreach Weeks, if it happens at all 8–12 weeks to hire and ramp Days once your ICP is confirmed
Upfront cost Founder or rep time, pulled from other work Salary, tools, and management overhead A single monthly retainer
Data & list quality Manual and inconsistent Depends entirely on the hire Built and QA'd as a repeatable process
Process iteration Rarely revisited One person's judgment Reviewed against results on a set cadence
Risk if it doesn't work Sunk time, no clear cause Severance and a re-hire Adjust or cancel on a monthly basis

Questions we hear before a first call

How much does it cost?
Engagements run as a monthly retainer, typically $3,000–$4,000 depending on scope, billed upfront. There's a one-month minimum, with optional longer terms once we're a good fit.
Is there a guarantee on meetings?
We target 3–5 or more qualified meetings a month once a campaign is live, but we don't promise a fixed number. Results depend on your offer, market, and ICP fit, and we're upfront about that from the first call.
Who handles the sales call?
We book the meeting and hand it to you fully qualified. Your team runs the call, demo, proposal, and close — we don't sell on your behalf.
How quickly can a campaign launch?
Once your ICP and offer are confirmed, we typically move into data build and campaign prep within the first couple of weeks.
What happens if the first month is weak?
We review what's working every week, not just at renewal. If early results are soft, we adjust targeting, messaging, or channel before assuming the model doesn't fit.
What do you need from us to start?
Access to your ICP knowledge, a clear offer, and a calendar your team will actually protect for booked meetings. We handle the rest.

Talk to us about your outbound

Book a short call to see whether a managed outbound system fits how your team sells. No pitch deck, no pressure — just a look at your ICP, offer, and current pipeline.

Prefer email? Write to hello@whiteline.pro.

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